Has given heart and energy for three years. No one has said it out loud. He now does exactly what is in his role. Nothing more.
7 weeks of decline● Undetected
Psychological safety · Silence
Sofie, 33. Product Manager
Said brave things in a meeting last month. Met with silence. Now she just sends PowerPoints. She doesn't speak up anymore.
5 weeks of decline● Undetected
Leadership · Trust breaks
Mikkel, 28. Customer Success
Asked for a conversation three weeks ago. It was postponed. Again. He has stopped asking.
3 weeks of decline● Undetected
Stress · Silent escalation
Maja, 36. Marketing Lead
Arrives earlier. Stays later. Sleeps worse. Still smiles in meetings. She tells no one.
9 weeks of decline● Undetected
Four people.Four signals.No manager had seen it.
Used by Danish companies that measure culture the way they measure sales
What difference do we make?
When culture becomes intelligence,
the business gets three numbers back.
The research is clear, and goes back 30 years. When culture becomes measurable and actionable, companies on average see this:
41%
less absenteeism
Gallup · engaged vs. disengaged teams
59%
lower employee turnover
Gallup · high-engagement companies
23%
higher profitability
Gallup · top-quartile engagement
Figures from Gallup State of the Global Workplace 2024. Meta-analysis of 2.7 million employees across 276 organisations. culturequest is built on the same research foundation.
Why classic engagement surveys are no longer enough
What engagement surveys miss.
Classic engagement surveys give two snapshots in 52 weeks. Between them, everything that matters happens: stress builds up, motivation drops, management issues simmer, and resignations mature without anyone seeing them. Culture intelligence reads culture continuously, so you can act while the window is still open.
Hover over measurement points to see what the algorithm analyses
Click on finding dots to see the full pattern
Classic engagement survey
2 measurement points in 12 months
Survey 1
Week 4 · January
20 questions · 4 categories
Leadership78
Stress & workload72
Psychological safety81
Team dynamics75
"Good level" · The result is sent to management 6 weeks later.
Hover for result
WEEK 12 · STRESS LEAVE
Mette · 8 weeks of absence
Workload + management conflict. No one saw it coming.
WEEK 18 · MENTAL WITHDRAWAL
Jonas withdraws
Stopped contributing in meetings. Lack of recognition.
WEEK 24 · STRESS LEAVE
Søren · 4 weeks of absence
Another case. The pattern becomes clear, in hindsight.
Survey 2
Week 30 · July
Semi-annual
Leadership54
Stress & workload48
Psychological safety62
Team dynamics58
Significant drop, but why? Management lacks context and room to act.
Hover for result
WEEK 38 · RESIGNATION
Mette resigns
Returned from leave. Couldn't take any more.
WEEK 46 · QUIET QUITTING
Anne checks out mentally
Physically at work. Gone in her head. No departure recorded.
THIS YEAR'S BILL
No one saw it coming
2 stress leaves1 resignation1 quiet quitting
DKK 1.5-2.5M
Estimated loss
JANFEBMARAPRMAJJUNJULAUGSEPOKTNOVDEC
Same year. Same team.Different story.
culture intelligence
Monthly surveys · rotating categories
Survey
Finding
Survey
Finding
Early signal · Week 9
Recognition frequency is falling
Passive neutrality has doubled in 5 weeks. Gallup's most robust exit predictor is now active.
Tap for concrete next steps →
Survey
Finding
Survey
Alert
Burnout combo active · Week 18
Karasek threshold passed. Stress + low control.
This pattern matches 87% of stress-related sick leaves 4-6 weeks before they happen.
⚡ 6 weeks before Mette is on sick leave in week 24
Tap for the action plan →
Survey
Finding
Survey
Finding
Survey
Act now
Act now · Week 31
Multi-flag active: burnout combo + trust gap + acceleration
Three algorithm flags simultaneously. Estimated exposure: DKK 1-2.5M.
⚡ The classic survey only catches the problem in week 30 — too late
Tap for the action plan →
Survey
Finding
Survey
Act now
Survey
Finding
Intervention is working · Week 44
Acceleration reversed. First measurable effect.
Stress 76 → 58. Control 32 → 51. Positive trend across 8 cycles.
Tap to see what worked →
Survey
Finding
Survey
Finding
Year summary · Week 52
36 weeks from first signal to crisis averted
Highest combined team score in 12 months. At least 2 resignations avoided.
⚡ A classic engagement survey would never have seen any of this
Tap for the full numbers →
THIS YEAR'S VALUE
Crisis averted in week 32
2 resignations avoided36 weeks of early warning12 data points for leadership
DKK 600k-1.2M
Estimated savings
FINDING
Week 5
Baseline established
What we've seen in the data
Stress level slightly above industry average in 3 out of 20 employees. Workload below the threshold, but trending upward.
Why we think there's risk
Too early to conclude. But the pattern matches what we typically see 6-12 weeks before the first sick leave.
Consequence if nothing happens
The pattern typically escalates over 8-10 weeks. Risk of stress leave rises gradually.
What you as a manager can do
Keep an eye on stress level next month
Check 1:1 cadence, especially for the three employees
A small intervention now, before the pattern takes hold
Research-basedThe signals are based on culturequest's question framework across 9 dimensions, combined with Gallup's exit pattern analyses, Edmondson's research on psychological safety, and Danish workplace risk assessment (APV) research. Click the action icons to see concrete steps.
Week 10 · Early interventionMotivation
General recognition practice
Recognition in your team is dropping. You don't know who. But that doesn't matter. A general culture change reaches everyone who needs it.
What the signals have shown
Recognition score: 4.1 → 3.6
2-3 employees don't feel their work is seen
Concrete actions for the whole team
1
Introduce a 5-minute team thanks
At the next team meeting, use 5 minutes where each person names one thing a colleague has done well in the past week. It must be concrete. Not "good job" but "Sofie saved my client presentation on Tuesday".
2
Send three concrete messages this week
Write a private message to three different people on your team. Not a group thanks. "Thanks for taking ownership of X yesterday. It really mattered."
3
Make invisible work visible
At the next status meeting, mention one person whose work is not obvious but keeps something running. Admin, documentation, mentoring a colleague. Say it out loud.
Two dimensions point the same way: employees have had fewer 1:1 conversations, and they speak up less in meetings. Structure your leadership cadence without knowing who.
What the signals have shown
1:1 frequency has halved
From every 2 weeks to every 4 weeks on average
Active meeting participation: 4.3 → 3.7
Fewer inputs in team meetings over the past 5 weeks
Concrete actions for the whole team
1
Lock 1:1 meetings into the calendar
Every 14 days, same time, immovable. 25 minutes every 14 days beats 60 minutes every 6 weeks. Consistency beats intensity.
2
Use two fixed questions
"What's the hardest thing right now?" and "What would make it work better?". Not "how's it going" which people always answer "fine" to. Those two questions actually open space.
3
Audit your own meeting culture
At the next team meeting, notice who hasn't spoken in 15 minutes. Ask them directly but generally: "Mads, how do you see this from your side?". without pressure.
Expected outcome
+0.6
Safety score over 6 weeks
2.4×
Higher chance of early signalling
Week 30 · Escalation beginsSocialStress
Pulse-check team energy
The team's social bond is weakening at the same time as stress levels are rising. That's a dangerous combination. Here's what you can do without 1-to-1 interventions.
What the signals have shown
Belonging: 4.2 → 3.5
Less social interaction outside of tasks
Energy level is dropping
Sleep pattern has changed for several employees
Concrete actions for the whole team
1
Cancel a meeting. explicitly
Pick one recurring meeting and cancel it publicly. Say: "We have too many meetings. This hour is yours. use it to work without interruption." It signals that you are protecting their time.
2
Structure social time
Introduce one weekly 30-min team ritual without an agenda. Coffee meeting, walking meeting, shared lunch. Structure it so it isn't optional extra work, but part of the week.
3
Show that you set limits yourself
Don't send work emails after 6pm. Leave the office at 4pm once this week. People model your example. Even when you don't say it out loud.
4
Check workload anonymously
Use culturequest's pulse function to send one concrete question: "How many tasks do you have right now that can't wait?". so you can see the pattern without having to ask individuals.
Expected outcome
-32%
Fewer stress-related sick days
+0.5
Energy score over 6 weeks
Week 36 · Forecast activatedPsychological safety
Urgent team intervention
culturequest now has enough data to predict resignation within 6-8 weeks. Right now is the window to act. you still have time, but not much.
Why it's critical now
73% resign within 6 weeks
When safety breaks alongside falling recognition, the decision is typically already made mentally
The window is closing quickly
After week 40 the probability of reversing the decision is halved
Urgent actions this week
1
Call a team retrospective
Within the next 7 days. Format: 60 minutes, the whole team. Questions: "What have we lost in the last six months?" and "What do we miss doing?". It opens up honest talk without pointing at individuals.
2
Resume 1:1 cadence NOW. everyone
Book meetings with the whole team within 14 days. Not structured performance. just check-in. Ask: "What do you need from me over the next 4 weeks?"
3
Change one thing visibly
People resign because they don't believe things will change. Show that they do. Cancel a pointless meeting, say no to a project, redistribute a burden. Visibly. With reasoning.
4
Have a dialogue with your own manager
Show them culturequest data. Ask for resources or a mandate to change something structurally. It is not weakness to signal upward. it is leadership.
Expected outcome with urgent action
~50%
Reduction in likely resignation
3-6
Months gained in retention
Prerequisite: action must happen before week 40. After that point, the effect is halved.
Most companies don't have a wellbeing problem. They have a timing problem.
Interactive demo · No sign-up
How the shift from engagement survey to culture intelligence feels.
Take a turn in our sandbox. Build a culture measurement as CEO, answer it from the employee's side, read the AI analysis as a manager.
Simplified demo environment. The actual platform includes more features, deeper analysis layers and full algorithmic pattern detection. This is a taster.
app.culturequest.io
cq
culturequest assistantOnline · usually replies within seconds
Step 1 of 4
Surveys /New culture measurement
0 questions~0 min
Select categories (min. 1)
Live preview (examples — full question bank is customer-specific)
Select a category on the left to see the preview
Preview /How it looks for the employee
Reliable
Question 1 of 3 · Anonymous
How often do you experience recognition for your work?
Click an answer to continue
What the employee sees
Anonymous. no one knows who answers what
2-3 minutes. not a long engagement survey
Every 4 weeks. not 1-2 times a year
Rotating questions. so it doesn't become mechanical
Analysing 31 employee responses...
culturequest finds patterns across categories
Analysis /Q3 survey
High confidence
Pattern identified
3 employees show an early attrition pattern
Stress is rising at the same time as recognition is falling and psychological safety is going quiet. This signal pattern typically appears 4-6 weeks before a resignation or sick leave.
What it can cost
87%
of stress leaves show this pattern 4-6 weeks beforehand
1.8–3.6M
total risk if all 3 resign (recruitment, onboarding, productivity loss)
12 weeks
intervention window. closing gradually
What you do this week
ACT THIS WEEKReduce the team's total workload by 30%
Identify 2-3 ongoing projects that can be postponed 4-6 weeks or deprioritised. Communicate it to the whole team, not individually, so no one feels singled out.
Within 14 daysResume a fixed 1:1 cadence with everyone, not just the risk group
Book 25-min meetings without an agenda. Ask: "What do you need from me over the next 4 weeks?" It's the platform's most documented effective manager question.
This is a simulation. In the real platform it's your own employees, and the signals come from real data. week by week.
We build everything that makes managers better. Culture intelligence, APV, MUS and leadership development.
The rule is simple: if it helps a manager, HR team or executive team make a better decision, it belongs with us. Choose a module below to see what it contains.
APV
Legally required culture measurement
What it is
Legally required APV, built in
Covers both physical and psychological work environment as the Danish Working Environment Authority requires. Industry-specific templates, anonymous responses, documented every 3 years as the law requires.
We’re on a Quest
What APV includes
The legal requirement, covered. Plus the things that make a difference day to day.
✓Psychological and physical work environmentCovers both areas as the law requires
✓Industry-specific templatesQuestions tailored to your company
✓Anonymous responses on a 5-point scaleGDPR-compliant. Employees can answer honestly
✓Action plans with ownershipEvery task: owner, deadline, status
✓Compliance documentationReady for the Danish Working Environment Authority when they visit
→
From report to action
What you get out of it
Action plans with deadlines and ownership
APV responses automatically become concrete actions. Each task has an owner, a deadline and a status visible to the Danish Working Environment Authority during inspections.
Legally required workplace risk assessment (Danish APV) on autopilot.
A digital workplace and psychosocial risk assessment tool that meets Danish Working Environment Authority requirements (and aligns with the ISO 45003 framework) in 14 days. Between assessments we catch stress, leadership issues and resignations, so you can act before it hits the bottom line.
✓ Working Environment Authority compliant✓ GDPR-secure✓ ISO 45003-aligned
›
›
›
1🗑
Workload
3 questions
1.I have a manageable workload×
2.I almost always complete my tasks×
3.I have been too busy the last 3 months×
Build survey
2Live
Category overviewi
Score breakdown by category group
Psychosocial working environment
3 categories
43
RecognitionNeeds attention38
WorkloadNeeds attention39
Physical working environment
3 categories
40
LightingNeeds attention38
Answered anonymously
3AI
⚠Improvement areas
→Lighting is a critical area requiring immediate attention. Employees report issues with glare on monitors.
→Workload shows signs of imbalance, particularly around multitasking and volume of work.
Analysed automatically
4
Action plan
3 items · 2 owners
✓Stress workshop14d
✓1:1 conversations30d
✓Follow-up90d
Action plan ready
Used by companies that measure culture the way they measure sales
§ 15A · Danish Working Environment Act
The law requires more
than most people think.
A workplace risk assessment (Danish APV) is not just a survey — it is three concrete legal requirements, all of which must be documented. If even one is missing at inspection, the company is not compliant.
01 · REQUIREMENT
Written documentation
The risk assessment must be written and cover both the physical and psychosocial working environment. Verbal conversations or engagement surveys are not enough.
§ 15A subsection 1
The employer must ensure that a written workplace risk assessment is prepared.
02 · REQUIREMENT
Action plan with ownership
For every identified problem there must be a concrete plan with an owner, a deadline and follow-up. This is the part the Danish Working Environment Authority asks about most often.
§ 15A subsection 2
Plan for solving the problems, including timeline and ownership.
03 · REQUIREMENT
Update every 3 years
The risk assessment must be revised at least every 3 years, or whenever significant changes occur in working conditions, organisation or working environment.
§ 15A subsection 3
The assessment must be revised on significant changes and at least every three years.
Consequences
This is what happens when the requirements are not met.
An engagement survey was presented as documentation, but did not meet the requirement for a written action plan.
80,000
DKK
Immediate notice
June 2024 · Retail chain · 120 employees
Risk assessment prepared in 2019, not updated after extensive organisational changes. Home workplaces not mapped.
14
day deadline
Fine
September 2024 · Manufacturing company · 84 employees
Verbal mapping of the psychosocial working environment; the legally required written assessment was missing.
125,000
DKK
Risk assessment + Culture Intelligence
First the legal requirement.
Then the culture work that actually pays off.
The risk assessment (Danish APV) is point-in-time and legally required — we handle it in 14 days. But the valuable insight comes when your culture is measured continuously. Both in one platform.
Hover each step to see what happens
Hover finding dots for insight
Risk assessment process
Legally required · ~14 days · § 15A
Week 1
Survey
Industry-relevant assessment designed
Pick a template or build your own directly in the platform. Ready in minutes.
Week 1
Benchmark
Previous assessment imported
Upload your previous report (Excel, PDF, another vendor) — we benchmark against it.
Week 2-3
Collection
Sent to all employees
Anonymous response via mobile in under 5 minutes. Automatic reminders.
Week 2-3
Analysis
Data analysed automatically
Results across departments, roles and demographics. Clearly visualised.
Week 3-5
AI assessment
Risks and recommendations generated
AI assesses risks and proposes concrete actions, ready for the Working Environment Authority.
Week 3-5
Action plan
Owners assigned with deadlines
Build action plans directly in the platform — who does what, when, and who follows up.
Week 3-5
Archive
All collected digitally
Documentation, action plans and follow-up always available — for you and the inspectors.
Continue with culture↓
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Culture Intelligence
3 measurement cycles · topics chosen from the latest assessment · predicts before it happens
Cycle 1 · from assessmentStress & workload
Cycle 2 · from assessmentRecognition & motivation
Cycle 3 · from assessmentSafety & leadership
Pulse
Pulse
Pulse
Pulse
Pulse
Report
Annual report · December
Culture KPI for the board
3 measurement cycles, interventions and ROI consolidated, ready for the next assessment cycle.
Interactive product tour · 2 min
Click through a real risk-assessment flow.
See what a workplace risk assessment looks like in culturequest, from survey set-up to category analysis and action plan. No sign-up, no credit card.
⌨ Keyboard navigation🖱 Click through the flow⏱ ~2 minutes
Industry templates
Questions that match your reality.
A risk assessment in manufacturing is about different risks than one at a hospital or an IT office.
Each template is calibrated to the risks employees in the industry actually face,
so you avoid irrelevant questions and catch what matters.
Manufacturing & industry
Physical and psychological strains that employees live with daily — including the ones that don't show up on a walk-through.
Where are you in your assessment cycle? Let's figure it out together.
Answer a few questions and we'll build a concrete picture of your situation and what the next step is. No contact form, no "wait for sales".
Your situation
Here's what it looks like.
Once you've answered the questions, you'll see where you stand and can download the offer as PDF.
Start with the question
Status
—
Time pressure
—
Anonymous
PDF download
No sales
Questions about digital risk assessment
What we typically get asked
Short, honest answers about workplace risk assessment, legal requirements and digital tooling.
What is a Danish APV?
APV stands for arbejdspladsvurdering — Danish for "workplace risk assessment". It is a legally required, structured assessment of the working environment at any Danish workplace. It covers both physical conditions (ergonomics, indoor climate, safety) and psychosocial conditions (workload, leadership, collaboration). The employer is responsible for carrying it out, and the result must be in writing and available during inspections by the Danish Working Environment Authority.
Is a workplace risk assessment legally required in Denmark?
Yes. Every Danish workplace with employees must produce an APV. This applies regardless of company size or industry. The legal requirement is anchored in the Working Environment Act and enforced by the Danish Working Environment Authority.
Three concrete requirements must be met:
Written documentation of mapping and assessment
An action plan with owners and deadlines
Revision at least every 3 years, and on significant changes in working conditions
A missing assessment can trigger a notice, a fine, or in serious cases a stoppage of work.
How often must a workplace risk assessment be carried out?
At least every 3 years. And always when significant changes occur in working conditions. Examples of significant changes that trigger a new assessment:
Reorganisation or merger
Major growth or workforce reduction
Introduction of new technology or working methods
Relocation or renovation of premises
Introduction of new chemicals or machinery
Remote work or hybrid setup (many companies need to update their assessment specifically here)
In practice we recommend supplementing the legally required assessment with annual pulse surveys. That catches psychosocial working-environment issues earlier than the three-year cycle allows.
What must a risk-assessment survey contain?
A compliant risk-assessment survey covers five areas:
Physical working environment: ergonomics, indoor climate, noise, chemical exposure, safety.
Psychosocial working environment: workload, leadership, collaboration, role clarity, trust.
Sickness absence: the assessment must actively evaluate whether the working environment contributes to absence.
Action plan: concrete actions with an owner and a deadline.
The action plan is what typically falls through. A risk-assessment survey without concrete deadlines and owners is not legally compliant.
Are there free risk-assessment templates?
Yes. The Danish Working Environment Authority publishes free industry-specific templates, and many trade associations offer their own versions too. They are good to start with if you are a small company with no need for continuous follow-up.
The downsides of free templates in Excel or PDF:
Manual distribution and collection takes time
Anonymity is hard to guarantee on paper
The action plan lives as a separate document and is quickly forgotten
Follow-up over time is missing
For organisations above ~30 employees, a digital tool typically pays for itself in time saved.
What does a digital risk-assessment tool cost in Denmark?
Prices in Denmark range widely:
Free templates from the Working Environment Authority or trade association: DKK 0, but require manual administration.
Specialised assessment tools (APVkvik, APVpartner, EcoOnline): DKK 30–150 per employee per month, or DKK 15,000–50,000 per assessment cycle.
Broader culture platforms (culturequest, GAIS, Howdy): DKK 40–120 per employee per month. Includes risk assessment and continuous pulse surveys.
For organisations that want to use assessment data actively throughout the year, a broader culture platform is typically cheaper over 3 years than a stand-alone assessment tool plus a separate pulse-survey solution.
What is the difference between a workplace risk assessment and an engagement survey?
The risk assessment is legally required and broad. An engagement survey is voluntary and focused.
The risk assessment covers the entire working environment (both physical and psychosocial) and is a compliance requirement from the Danish Working Environment Authority. It is typically carried out every 3 years and ends in an action plan with owners and deadlines.
An engagement survey is a voluntary, often more frequent measurement that typically focuses on the psychosocial working environment, engagement and employee satisfaction. It is used for management, not for compliance.
The two are not mutually exclusive — the most value comes from using the assessment cycle as a baseline and supplementing it with continuous engagement measurement between assessments. Read more about engagement surveys vs culture intelligence.
What happens if the Working Environment Authority inspects and the risk assessment is not in order?
The Working Environment Authority can issue three types of response:
Guidance: the mildest level. Used for minor deviations.
Immediate notice: a requirement to act without delay.
Fine: for serious or repeated breaches.
If the assessment is missing entirely, the result is typically an immediate notice or a fine. In particularly serious cases (e.g. where a missing assessment has contributed to a workplace accident), it can lead to prosecution of management.
In practice, the most important thing is to have the assessment available digitally or on paper, with written documentation, action plan and follow-up. That is the documentation the inspectors ask for first.
In development, beta Q3 2026
Performance reviews and 1:1s are about leadership.
Not about status.
Performance review software and a one-on-one meeting tool built for managers, not for the HR archive. Most 1:1 and performance review (Danish MUS) software documents the conversation. Ours prepares you, suggests questions based on what the employee has shared, and lets you see patterns without breaking the trust in the room.
Coach tip for youYou often close with "we'll pick it up next time." Open there today.
02
During the conversation · 10:00
You focus on Mette
Recording · 23:14
Privacy-first · EU region
AI extracts
→ Next step: role clarification before Friday
→ Stress signal: deadline mentioned 3x
03
After · automatic
Follow-up comes with it
✓Summary sent to Mette
✓Action items in calendar
✓Reminder for the next 1:1
⚡ Pattern detected
4 out of 7 on your team have mentioned deadlines as a stress factor in the last 14 days.
Let's be honest
The 1:1 is the most important work a manager does.
And the most haphazardly performed.
The research is clear: structured 1:1s drive engagement and retain people. Yet it's the most haphazardly performed leadership task in the organisation. Here's the cost, and here's why it happens.
86%
of engaged companies run regular 1:1s. Only half of the disengaged ones do.
Teamflect, 2026
40%
fewer resignations in organisations where managers run structured 1:1s every week.
Happily.ai, 350+ companies
6–8 weeks
before a resignation, signals start showing up in the 1:1, if anyone sees them.
culturequest, internal data
Here's what it looks like in everyday life
01
The manager prepared in the car
3 minutes before the calendar ping, Teams opens. "What was it we talked about last time?" The rest of the conversation goes from there: status on tasks, no real coaching.
68%of managers spend < 5 min on preparation
02
"We'll pick it up next time"
The employee mentions something important. Time runs out. It gets pushed. Next time: forgotten. Three months later it has turned into a resignation, and the manager doesn't understand why.
3xthe same topic is typically mentioned before a resignation
03
The patterns are invisible
Four employees have brought up workload in the last 14 days, across four different 1:1s. The manager only sees one conversation at a time. The pattern only emerges when someone hands in their notice.
4 of 7team signals are spotted after they became critical
AI for the manager
The manager's own coach. Private to you. No one else sees it.
Most 1:1 software is built for HR. Ours is built for the manager. The AI analyses your own conversations and your leadership style, to make you better, not to report upwards.
AI Coach · private to you
Like having an executive coach in your pocket who has read all your 1:1s
The manager takes a short self-assessment (DISC or Big5, optional). The AI connects it with your own conversations and gives you concrete advice for the next 1:1, not generic leadership platitudes.
CQ
Coach
Private to you
Monday 9:42 · before 1:1 with Mette
You have a tendency to open with updates. Mette is a thoughtful type, that puts her on the defensive. Try opening with "What's on your mind?" and pause for 5 seconds.
Good idea. What should I watch out for?
She has brought up workload 3 times. Each time you said "we'll pick it up next time." It's now or never. If you don't act today, I see a risk of resignation in Q3.
Structure
Templates that don't feel like templates
Set frames for different conversation types, 1:1, career conversation, performance, exit interview, but room for what actually matters.
✓Action items follow along automatically
✓Open topics flagged for the next conversation
✓30/60/90-day onboarding built in
✓Career conversations follow the Lattice model
Transcription
Record the conversation. Focus on the person.
Privacy-first transcription runs locally or in the EU region. The manager doesn't need to take notes while the employee is talking, the AI extracts action items and follow-up automatically.
Patterns across conversations
Sees what you don't see yourself
If 5 employees bring up the same concern in their individual 1:1s, the AI sees it. You get a signal, without seeing who said what. Only aggregated patterns.
Connection to culture
Context from the whole organisation
culturequest's culture data points to areas that need attention on your team. The AI suggests where in the 1:1 you can raise it, without revealing individual responses.
Privacy by design
If the manager doesn't trust the tool, the manager won't use it.
That's our first-priority design principle. A 1:1 tool that reports to HR is a surveillance tool, not a coach. We're not building that.
The AI works for the manager, analysing only the manager's own notes to provide better coaching. HR never sees the contents of individual conversations. They only see aggregated patterns across many managers, where individual employees cannot be identified.
The employee can at any time ask to have their own notes deleted or exported. GDPR compliance is built in from the start.
EU
Data stays in the EU region. No US transfer.
0
Models are not trained on your conversations.
5
Anonymisation requires a minimum of 5 responses per signal.
Data access · live status
Active
The manager's private space
🔒Notes from 1:1sOnly you
🔒AI coaching adviceOnly you
🔒The manager's DISC profileOnly you
Shared with the employee
🤝Action items & next stepsShared with 2
🤝Meeting summaryShared with 2
For HR & leadership
📊Aggregated team patternsAnonymised
⛔Individual conversation contentNever
1:1 × culture intelligence
Culture intelligence sees the warning. The 1:1 tool helps you act on it. Without both, it's half the job.
Culture intelligence sees early signals on a team, anonymously, aggregated, without knowing who. The manager runs 1:1s with named people, but doesn't see the aggregated signal. Today the two worlds don't talk to each other. With us, they do.
1:1 prep · culturequest
MS
Mette Sørensen
1:1 tomorrow · 10:00 · 30 min
Ready
⚡CONTEXT FROM YOUR TEAManonymous
Karasek burnout score↑ 18%
SDI silent disengagement↑ 9%
🔒 4 out of 7 in Sales Team contributing, no names
💬SUGGESTED OPENING
"I've been thinking about the workload on the team, how are you experiencing it?"
✓ Context built on team data, not on Mette's answers
🔒YOUR PRIVATE NOTESonly you
Last 1:1 (8 May): Mette mentioned a project deadline that was pressuring her. Agreed on fewer meetings the next 2 weeks.
01
Anonymous team signal flows in
Aggregated patterns from Karasek + SDI, no names, no individual responses. A minimum of 5 people must contribute.
02
The AI builds the opening on team data
The manager shows up prepared with relevant context, not fishing. Mette doesn't know whether she contributed to the signal.
03
The manager's private space
Their own notes are only visible to the manager. HR never sees the contents, only anonymised team patterns across many managers.
What the synergy unlocks
Four scenarios where culture intelligence + 1:1 together become far more than their sum.
01
Context before the conversation
The AI briefs the manager on team patterns that need attention, without revealing who contributed. The manager opens the conversation with relevant context, not fishing.
02
Validation behind the scenes
When an employee mentions stress in a 1:1, the AI can privately confirm: "It's not just her, it's a team pattern." That gives the manager the backbone to act, not dismiss.
03
Early warning without names
The SDI algorithm sees silent disengagement on a team. It can't say who. But it can say: "Listen extra carefully in the next 3 1:1s."
04
Impact measurement that closes the loop
After 8 weeks of focused 1:1s, the system can show: "The stress signal has dropped 12%. Your conversations worked." The feedback loop other tools don't have.
💡
The 1:1 tool works on its own too. But this is how it sets itself apart from Lattice, 15Five and Fellow, only culturequest has both layers, and only therefore can the AI speak both languages without breaking trust.
Where it lands in everyday life
Three situations where the 1:1 and performance review tool pays for itself.
Onboarding
The first 90 days decide the next 12 months
A new employee typically knows within 6 weeks whether they're staying or leaving. The AI runs a 30-60-90 programme and catches friction early, before doubt sets in.
Without
Random "how's it going?" → resignation after 4 months
With
Friction caught on day 38 → adjustment → stays for 3 years
The difficult conversation
When the manager knows, but doesn't know how
Performance is slipping. The manager knows it needs to be said. But how? The AI helps with phrasing that is precise without being harsh, and gives you the option to practise the conversation via role-play before the real one.
Without
"We'll pick it up next time" × 6, and then it's too late
With
Prepared language + rehearsed role-play → concrete agreement today
Early warning
The best resignation is the one that never happens
Patterns across conversations point to disengagement 6-8 weeks before the employee has even decided themselves. The manager gets a signal, and time to act.
Without
The resignation arrives as a surprise, too late to act
With
Signal in week 3 → conversation in week 5 → stays
Questions about 1:1s and performance reviews
What we typically get asked.
The questions managers and HR ask about 1:1s, performance reviews (Danish MUS) and AI coaching. Short, honest answers.
How often should you hold 1:1 conversations?
Recommendation: weekly or every 14 days, 30 minutes. Research from Gallup, Microsoft and Harvard clearly shows that frequent short 1:1s drive more engagement and retention than rare long meetings. A monthly 1:1 is better than none, but everyday challenges develop on the timescale of weeks, not months.
Our 1:1 tool automates the calendar rhythm so the manager doesn't have to remember to book, the meetings are already there, and the preparation is ready 24 hours before.
What is a good agenda for a 1:1?
A good 1:1 has 4 elements in this order:
1. Personal check-in (5 min), how are you doing? Energy, sleep, work-life balance.
2. Status & blockers (10 min), what's going? Where are you stuck?
3. Development & feedback (10 min), what are you learning? Where do you want to go? What do I see as your manager?
4. Next steps & follow-up (5 min), what comes next, who does what.
Our tool suggests the agenda based on what the employee has written since last time, so the manager isn't left with a blank sheet and a bad conscience.
What is the difference between a 1:1 and a performance review (MUS)?
1:1s are ongoing, performance reviews are annual. 1:1s happen every week or every 14 days and deal with day-to-day things: progress, blockers, wellbeing right now, micro-feedback. The performance review is the annual zoom-out: where are we, where are we going, how are you developing over time.
The two formats each solve their own job. It's hard to do a good performance review without good 1:1s along the way, and vice versa. Our tool covers both in the same platform so the manager doesn't have to juggle multiple systems.
Is the performance review (MUS) legally required in Denmark?
No, the performance review is not directly legally required. The risk assessment (APV / arbejdspladsvurdering), however, is, all Danish workplaces with employees must conduct one. The performance review is standard practice in most organisations as good management, not as a compliance requirement.
But: if you have a collective agreement or HR policy that mentions performance reviews, it can be contractually required. Check your own documents.
What should you prepare for a performance review?
The manager's preparation: the employee's development since the last performance review, ongoing projects, which directions make sense for both person and business, possibly feedback from peers or customers.
The employee's preparation: own level of wellbeing, wishes for development, questions for the manager, status on last year's next steps.
Our tool automatically summarises a year of 1:1s and builds a performance review agenda based on the recurring themes, so the conversation is about development, not about remembering what you actually talked about in March.
What is a performance review (MUS)?
A performance review (in Danish, MUS / medarbejderudviklingssamtale) is the annual structured conversation between manager and employee. It looks beyond everyday life and addresses wellbeing, development, feedback and direction over a 12-24 month horizon. A typical performance review lasts 60-90 minutes, follows a template with structured questions, and ends in concrete next steps that are followed up throughout the year.
The difference between a performance review and a 1:1 is the rhythm. 1:1s are about this week. Performance reviews are about this year.
How long should a performance review be?
The sweet spot is 60-90 minutes. Under 45 minutes becomes superficial: there isn't time to go deep on wellbeing, development, feedback and direction. Over two hours, both manager and employee lose focus.
Most Danish organisations set aside 75 minutes for the conversation itself plus a 15 minute buffer to write down the next steps while they're fresh. Make sure to book uninterrupted time. A performance review interrupted by emails or meetings isn't a performance review.
Which questions should be on a performance review template?
A solid performance review template covers four areas:
Wellbeing: How are you doing in the job? What gives you energy, and what drains it?
Development: Where have you got to since the last performance review? Which competencies do you want to build over the next year?
Feedback: What do I see as your manager that you do particularly well? Where would more sharpness move you forward?
Direction: Where do you want to be in 12-24 months? How does that connect to where the company is heading?
In culturequest, the AI suggests personalised performance review questions based on the patterns that have emerged in the employee's 1:1s through the year. So you spend the hour on what matters, not on repeating topics already settled.
What are you not allowed to ask about in a performance review?
The performance review is about the work, the development and the collaboration. Not about private life, unless the employee brings it up themselves. Three types of questions managers should stay away from:
Pregnancy, family plans and health. Discrimination risk. If the employee shares it themselves, you can listen. But never ask proactively.
Political or religious beliefs. Irrelevant to the work and potentially discriminatory.
"What's your colleague's problem?" The performance review is about the employee, not a backdoor to evaluate others.
If you're in doubt: keep focus on behaviour and results you both have seen. Not on speculation about what lies behind.
How do you document a 1:1 without it feeling bureaucratic?
The main rule: documentation should help the manager, not control the employee. If it becomes compliance theatre, people do it half-heartedly and it becomes worthless.
Our approach: the AI listens (with consent) and produces a short summary + next steps, without the manager having to write anything. The manager reviews in 30 seconds. The employee automatically gets a copy of the next steps. No forms, no 27 fields.
Can HR or AI see the content of my 1:1s?
HR never sees the content of individual 1:1s. The manager's notes, AI coaching advice and DISC profile are only visible to the manager themselves. HR only sees anonymised team patterns across many managers.
The AI works for the manager, analysing only the manager's own notes to provide better coaching. Models are not trained on your conversations. Data is stored in the EU. The employee can at any time ask to have their own notes deleted. Read our privacy principle →
Beta starts Q3 2026
Be among the first managers to test it.
We're developing the 1:1 tool together with managers from our current customers. Sign up for the beta list, you'll be notified when early access opens and can test for free for 90 days.
✓ 90-day free beta✓ No commitment✓ Direct input into development
What you get as a beta tester
01
Early access for 90 days
Full functionality. No price tag until the product officially launches.
02
Direct line to development
Monthly feedback conversations. What you say changes the product.
03
Founder pricing at launch
Beta testers get permanently reduced pricing when we go live.
Engagement survey vs. culture intelligence
The classic engagement survey is dead.
Culture intelligence has taken over.
The classic annual engagement survey is a snapshot. In a labour market where stress builds over weeks and resignations mature over months, that is too late. Culture intelligence is the engagement survey alternative that has taken over: continuous listening and pulse survey software that catches the patterns before they get expensive.
Across Football Operations and Commercial & Partnerships, leadership is highlighted as a recurring theme — uncertainty around priorities and strategic direction.
31 comments→
AI surfaces patterns
Used by companies that measure culture the way they measure sales
Engagement survey vs. culture intelligence
Both measure culture.
One reports. The other predicts.
Same underlying goal, very different methods. The difference is how often you measure, what you can see in the data, and whether you can act before the pattern escalates.
1. Engagement survey
Backward-looking data, few measurement points per year.
1-2 measurement points per year
Typically one large annual survey, possibly a mid-year pulse. Yearly cadence in an everyday domain that changes by the week.
Backward-looking snapshot
Shows where you stood the last time you measured. Between two measurements, the camera is off.
Aggregated company averages
Scores at company and department level. The team-level patterns that predict resignations get lost in the average.
Report after the survey
Data lands 8-12 weeks after fieldwork closes. Action happens after the fact, if you manage to act at all.
2. Culture intelligence
Added value
Proactive / forecast data, continuous flow.
6-12 measurement points per year
Short pulse surveys monthly or quarterly. 2-3 questions at a time, about 2-3 minutes per employee.
Forecast 4-6 weeks ahead
Early signals of stress, resignations and leadership issues before they hit the bottom line.
Team-level patterns and individual signals
The patterns live at team level. We show where things are happening, not just one company-wide number.
Concrete action this week
Prioritised recommendations for the manager before the pattern escalates. Not a report — an action list.
Snapshot vs. film
One captures a single moment.
The other captures everything in between.
An engagement survey is a polaroid on the corkboard — a frozen image you take once, maybe twice. Culture intelligence is the live stream that runs between the images. That's where the patterns live.
Classic engagement survey
2 measurement points across 12 months
7,3
JAN 2024
Wellbeing · January · 7.3
7.1
JUL 2024
Wellbeing · July · 7.1
"We were doing fine…"
Between these two images, everything important happened. 4 stress-related sick leaves, 2 resignations, a leadership conflict that escalated quietly. The camera was off.
Culture intelligence
52 weeks of continuous stream
LIVE
247 events last week5 teams
2 minStress rising in the Marketing team · 3 employees
14 minRecognition +12% in R&D after new leadership practice
We show you everything in between. Stress that builds up week after week. Recognition that drops. The patterns that predict resignations 4–6 weeks before they happen.
Why an engagement survey alone isn't enough
It's not a methodology problem.
It's a timing problem.
An engagement survey asks the right kind of questions — it just asks them too rarely and too late. Between two annual surveys, everything important happens. Here's what you miss.
Three problems with the annual snapshot
01
Latency kills the room to act
Data lands 8–12 weeks after the survey. The next survey is 12 months later. By then the employee is already halfway out the door and the contract with the recruitment agency is signed.
02
Score focus hides direction
"7.3 in wellbeing" doesn't tell you whether you're going up or down. A team can have high wellbeing and be heading for collapse. It's the direction — momentum — that predicts whether people stay.
03
Aggregated numbers lose the context
Engagement surveys show the company average. They don't tell you that the marketing team is crumbling while R&D is thriving. The patterns live at team level, and they shift in weeks, not years.
Five signals an annual engagement survey will never see
→
A shift in the language. When a team starts using more passive verbs, fewer "we"s and more "they"s, something is brewing. Engagement surveys don't catch it. We do.
→
Stress momentum, not stress level. A score of "stress: 6/10" matters less than the direction. If stress rose from 4 to 6 over 8 weeks, that's more important than a team that has sat steady at 7 for half a year.
→
Drift in control. When employees feel they are losing control of their work — even slowly — combined with rising stress, the pattern matches 87% of stress-related sick leaves 4–6 weeks before they happen.
→
1:1 frequency and quality. When the manager skips 1:1s, or when the conversations get shorter, that's an early signal of disengagement. No annual survey catches it.
→
Silence. People who used to give feedback and stop doing so are often closer to resignation than people who complain loudly. It's the expensive kind of silence — and you only see it if you measure continuously.
The market in 30 seconds
Prediction isn't unique.
The combination is.
Prediction lives at the enterprise platforms (Peakon, Culture Amp, Qualtrics) and at Woba. Danish workplace risk assessment lives at Woba, GAIS and Ennova. Academic burnout frameworks, a performance-review tool and open pricing in one SME-friendly platform — that's the combination we own.
←Swipe to compare all vendors→
Feature
Peakon
Culture Amp
Qualtrics
Woba
GAIS
Ennova
Howdy
Zoios
Office Vibe
culturequest
Continuous pulse surveysWeekly/monthly, not only annual
Predictive MLPredicts problems before they hit
Danish APV complianceMeets Working Environment Authority requirements
Academic burnout frameworksKarasek + SDT as an analysis layer
Manager 1:1 toolAI coach for 1:1s and performance reviews
Action plans per teamConcrete actions, not just a report
SME-friendly price100-300 employees without enterprise budget
Denmark-basedDanish support, language, GDPR data in the EU
Open pricing transparencyPer-employee price published publicly
Performance reviews / 1:1sStructured workflow for development conversations
Full coveragePartialNot covered
Questions about engagement surveys
What we typically get asked
The 9 questions we get most about engagement surveys. With honest answers. Our pitch on culture intelligence is between the lines.
Is an engagement survey legally required in Denmark?+
No, an engagement survey itself is not legally required. The workplace risk assessment (Danish APV) is — every Danish workplace with employees must produce one, covering both physical and psychosocial working environment. The risk assessment is the minimum requirement and must be updated at least every three years, or whenever significant changes occur.
An engagement survey goes further: it measures engagement, motivation, satisfaction and culture — things that are not necessarily working-environment problems, but that predict turnover and productivity. We have a dedicated risk-assessment tool that meets the legal requirement, plus continuous measurement that catches the day-to-day.
How often should you run an engagement survey?+
Classic engagement surveys: 1-2 times a year. Most companies run a major annual survey, sometimes supplemented with a half-year pulse. That's better than nothing, but the research shows engagement and stress shift in weeks and months, not years.
Continuous measurement (culture intelligence): weekly or monthly. 2-3 short questions at a time, in 2-3 minutes. That gives direction and momentum, not just a snapshot. We recommend combining a thorough annual survey with continuous pulse checks — so you both meet the risk-assessment requirement and catch the patterns in between.
Which questions should an engagement survey include?+
The eight core areas every engagement survey should cover:
Workload — does the employee have a realistic amount of work?
Autonomy and control — do they have a say in how the work gets done?
Fairness — are processes (pay, promotion) experienced as fair?
Recognition — is good work seen and acknowledged?
Leadership quality — trust in and support from the immediate manager
Belonging — relationships and psychological safety in the team
Purpose — does the work feel meaningful to the individual?
Development — are there opportunities to grow?
In culture intelligence we keep questions short (3-5 at a time) and rotate them so we cover all eight areas over a month — without exhausting employees with 60+ questions once a year.
How is anonymity ensured in an engagement survey?+
Anonymity is critical for honest answers — without it you get nicer numbers but not the truth. Three technical requirements:
Respondent threshold — results are only shown if at least 5 people have responded in a segment. Below that, data is aggregated upward (team → department) so nobody can be identified.
Pseudonymisation — responses are stored without name/email. Only a hash ID links responses to segments (team, tenure) that you define yourselves.
Never response-level to the manager — the manager gets aggregated team reports, not individual responses. Even if only one person responded negatively, the manager only sees an average.
In culturequest, all three are built in by default. Comments can be shown verbatim only if the employee consents — otherwise themes only.
What is a good response rate for an engagement survey?+
Realistic benchmarks:
Classic annual engagement survey: 60-75% is the average. Above 80% is strong.
Continuous pulse (short, weekly): 80-92% is realistic when the format is short and results are visible to the employee.
Consultant-administered: Up to 85-95% if leadership actively promotes it and team meetings are used.
Three things that lift the response rate: (1) Short surveys, under 5 minutes. (2) Visible results within 2 weeks. (3) Concrete follow-up from the manager — people don't respond if it doesn't feel like it matters. We typically see 80-90% in continuous pulse format.
GDPR and engagement surveys: what may you measure and store?+
Engagement surveys fall under GDPR because responses can be linked to an employee. That sets four requirements:
Lawful purpose — the survey must have a legitimate working-environment or development purpose. "We want data about culture" is not enough; you must be able to document what the data is used for.
Data minimisation — only questions relevant to the purpose. Sensitive personal data (health, religion, union membership) requires explicit consent.
EU storage — data must be stored in the EU or with a vendor under EU adequacy. Many US platforms transfer data to the US — this requires Standard Contractual Clauses + a risk assessment.
Right to erasure — the employee can ask at any time for their responses to be deleted.
In culturequest all data is stored in the EU (Frankfurt), pseudonymised by default, and you get a data-processing agreement at onboarding.
What does an engagement survey cost?+
The price depends on vendor, format and company size:
Consultant-delivered annual engagement survey (Ennova, GAIS): DKK 50,000-300,000 per survey for 100-500 employees. Includes report + presentation.
SaaS pulse platform (Howdy, Zoios, Office Vibe): typically DKK 30-80 per employee per month. Self-service.
Enterprise predictive (Peakon, Culture Amp): DKK 80-200 per employee per month + onboarding fee.
culturequest: DKK 40-70 per employee per month, all-inclusive (measurement + 1:1 tool + risk assessment + Danish support).
Hidden costs to remember: time for analysis (typically 20-40 hours per survey), communication to employees, and follow-up workshops. With us it's included — because a survey without follow-up is money out the window.
How do you use the results from an engagement survey?+
The main rule: if you can't act on the results within 30 days, you've measured too rarely or too broadly. Results that land 3 months after the survey, only shared at executive level, don't create change.
The effective process:
Week 1-2: Leadership sees the headline findings. Concrete signals go to the individual manager with context.
Week 3-4: The manager discusses with the team. Picks 1-2 things to work on — not a long list.
Week 5-8: Action is taken. Goal: something must be felt before the next survey.
Week 9-12: New survey. Did it work? If yes, continue. If not, adjust.
Culture intelligence is built for exactly this loop: signals → action → measurement → adjustment. Not an annual report that ends on the executive shelf.
What is the difference between an engagement survey and culture intelligence?+
Three crucial differences:
Frequency — engagement survey: 1-2 measurements a year. Culture intelligence: continuous pulse (weekly/monthly).
Output — engagement survey: a score and a report. Culture intelligence: early signals at team level with concrete action plans.
Used for — engagement survey: documenting where you were. Culture intelligence: predicting where you are heading — typically 4-6 weeks before a problem hits.
An engagement survey tells you where you were. Culture intelligence tells you where you are heading. See the difference visually.
Leadership development that starts with your data.
A curated network of Danish consultants for leadership development, team coaching and strategic culture work. Describe what you're dealing with. Our AI points to the right match and proposes a concrete service. Booking through culturequest.
Our consultants
Meet the network
A curated network of Danish culture consultants. Each with strong specialism. Booking through culturequest.
SV
Sandra Vemgaard
Kulturkompasset · 27grader
Behavioural psychologist who turns culturequest data into noticeable behavioural change. Specialist in psychological safety, leadership team programs and focused workshops.
Trust & safetyLeadership teamWellbeing
BL
Benjamin Laudrup
Founder · Culturequest
Founder of culturequest and strategic advisor with 15+ years of experience. Strong on executive sparring, founder-led transformation and connecting culture with business strategy.
Strategic advisoryExecutive sparringFounder-led
More consultants on the way
Use the AI matcher above. We'll also find matches among upcoming consultants.
Three formats
How you engage the consultants
Each format is built for a specific need. Choose the one that matches your timeline and budget.
Workshop
Intensive push on one theme
One day, one focus. Best for specific "red flags" in your culturequest report, e.g. feedback culture, stress or psychological safety.
Duration1 day
Price rangeDKK 25-50,000
Program
Long-term transformation
3-6 month structured program for leadership teams. Building psychological safety, calibrating direction, breaking down silos.
Duration3-6 months
Price rangeDKK 125-350,000
Sparring
Ongoing execution support
Prepaid hours model. One-to-one sparring with CEO or HR leader. Flexible, focused on personal impact and strategic decisions.
DurationPrepaid hours / ongoing
Price rangeDKK 3,500-6,000/hour
Questions about Culturequest Consult
What we typically get asked
Short, honest answers.
What does it cost to book a consultant?
The price depends on consultant and format. Typical ranges: workshop DKK 25-50,000, program DKK 125-350,000, sparring DKK 3,500-6,000/hour. We give a concrete quote based on your situation.
Why book through culturequest and not directly?
Three reasons: (1) We've curated the consultants, so you know they deliver quality. (2) We match your culturequest data with the right profile, so you don't have to guess. (3) We handle contract and invoicing, so you get one supplier instead of many.
How do you select consultants for the network?
Three criteria: minimum 5 years of experience with organisational and leadership development in Danish companies, evidence-based approach (not "guru" approaches), and documented results from previous clients. Each consultant goes through a conversation with Benjamin (founder) before joining.
Can you match a consultant specifically to our culturequest data?
Yes. If you're already a culturequest customer, we can see which dimensions you score lowest on and suggest consultants with matching specialisms. If you're not a customer yet, you can describe your situation, and we'll still find a good match.
What is culturequest's role during the program?
We facilitate the initial match and handle contract and invoicing. The actual work runs between you and the consultant. We don't interfere with the content. But we follow up after the program with an impact measurement: did it work?
What if we already have a consultant we want to use?
Totally fine. We don't force anyone to use our network. If your own consultant wants to work with culturequest data, we can set up a sharing arrangement. Write to us, and we'll find a way.
What is leadership development?
Leadership development is the structured activities that make a leader better at leading people, teams and business. It covers both the technical (strategy, decision-making, communication) and the human (self-awareness, interaction, conflict management). The activities can be workshops, individual coaching, leadership programs over several months or ongoing sparring.
What matters is not the format, but the connection to concrete challenges. Generic leadership development that doesn't meet the leader where he or she is, quickly becomes theory without practical effect.
How long does a leadership development program take?
It depends on the goal. Three typical lengths:
Workshop (1 day): For one specific theme. Intensive push, but requires follow-up to take hold.
Program (3-6 months): Leadership team development with workshops, individual sparring and measurable progress. The best ROI for most organisations.
Sparring (prepaid hours, 6-12 months): Ongoing 1-2 hours a month. Best when a key person needs continuous backing.
Our experience: programs under 3 months rarely land as behavioural change. Programs over 12 months lose momentum. The sweet spot for most Danish SMEs is 4-6 months.
What does leadership development cost in Denmark?
The market in Denmark typically sits in these ranges:
1-day workshop: DKK 25-60,000 per session.
Leadership team program (3-6 months): DKK 125-400,000, depending on scope and number of participants.
Executive coaching (1:1): DKK 3,500-7,500/hour. Typically 10-20 sessions over six months.
CBS Executive / MBA: DKK 80-300,000 per participant, mostly for technical upskilling.
Our prices sit in the lower-to-mid range of the market. We pay for quality and results, not for famous names. You get a concrete quote after a conversation.
What's the difference between leadership development and executive coaching?
Leadership development is the umbrella term for everything that makes a leader better. It covers both individual and whole leadership team programs, and is typically used about structured work over weeks or months.
Executive coaching is a 1:1 format where an external coach works with one leader, typically over 3-12 months. Most value when a specific leader needs to be shifted (e.g. new CEO in a cultural transformation or a CHRO facing a major organisational change).
Rule of thumb: if the problem sits with one person, go for executive coaching. If it's in the interaction between several leaders, go for a leadership team program. If it's broad and structural, go for leadership development across.
How do you measure the effect of leadership development?
Most organisations measure the effect of leadership development by asking participants "what did you think of the course?". That's useless as an indicator. Real impact measurement requires baseline + follow-up.
We compare concrete numbers before the program with the same numbers 3 and 6 months after:
Employees' experience of the leader (culturequest dimensions)
Engagement score in the leader's team
The number of open action items in the leader's 1:1s
Sick leave and staff turnover in the team
Not all metrics move within 6 months. But if none of them do, the leadership development hasn't landed. Leaders rarely get an answer on that. With us, it's standard.
365 days of culture intelligence — consultant sparring included.
A dedicated 12-month program for organisations that want more than a self-service tool. You get 365 days of access to culturequest, 2 hours of consultant sparring per month, kickoff workshop, half-year review and a closing report — at a discounted pilot rate in exchange for helping us make the platform better. A limited number of slots per year.
Overall employees show moderate engagement with mixed results around stress and workload.
Particularly around stress levels and work-life balance there are challenges that need attention.
AI recommendations generated
4
Generate report
Configure & download
✓AI insights
✓AI recommendations
✓Comparison
Comments
Generate report
Report ready
Used by companies that measure culture the way they measure sales
The pilot program's business focus
Three risk areas.
Three numbers we translate into money — together.
We're looking for companies with 50+ employees that already have experience with engagement or pulse surveys and are curious about what culture intelligence can add. In the pilot program we connect the three risk areas our ML system tracks — absence, retention and leadership — directly to your bottom line.
DKK 14B
annual stress cost across Danish companies
NFA · Danish National Research Centre for the Working Environment
50–200%
of annual salary to replace an employee
SHRM · Talent Acquisition Benchmarking 2023
70%
of the variation in team engagement is caused by the manager
Gallup · meta-analysis of 2.7M employees
In the pilot program we spend 12 months translating these benchmarks into your actual numbers — DKK per stress-related sick leave, DKK per resignation, and how much of your performance is leadership-driven. The three risk areas correspond to our ML system's primary algorithms: Early Warning (absence), Silent Disengagement (retention) and Leadership Risk (performance).
Why the pilot program runs for 365 days
What you miss in a year.
A classic engagement survey gives you two snapshots of the year — in January and in July. Between them everything that costs you money happens. The pilot program is built to catch what lies between the measurement points.
Hover measurement points to see what the algorithm analyses
Findings are analysed by the algorithm between measurement points
Classic engagement survey
2 measurement points across 12 months
Survey 1
Week 4 · January
20 questions · 4 categories
Leadership78
Stress & workload72
Psychological safety81
Team dynamics75
"Healthy level" · Result is delivered to leadership 6 weeks later.
Hover for result
WEEK 12 · STRESS-RELATED SICK LEAVE
Mette · 8 weeks of absence
Workload + leadership conflict. Nobody saw it coming.
WEEK 18 · MENTAL WITHDRAWAL
Jonas pulls back
Stopped contributing in meetings. Lack of recognition.
WEEK 24 · STRESS-RELATED SICK LEAVE
Søren · 4 weeks of absence
Another case. The pattern becomes clear — afterwards.
Survey 2
Week 30 · July
Bi-annual
Leadership54
Stress & workload48
Psychological safety62
Team dynamics58
Sharp drop — but why? Leadership lacks context and room to act.
Hover for result
WEEK 38 · RESIGNATION
Mette resigns
Came back from sick leave. Couldn't take any more.
WEEK 46 · QUIET QUITTING
Anne mentally checks out
Physically present. Mentally gone. No departure logged.
JANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDEC
culture intelligence, pilot program
12 months · 4 cycles · review every 3 months · auto report after each cycle
Onboarding
Workshop
Cycle start
Cycle 1
Finding
Review
Cycle 2
Finding
Mid-year review
Cycle 3
Act now
Review
Cycle 4
Finding
CLASSIC · RESULT FOR THE YEAR
Crisis spotted. Afterwards.
DKK 1.5-2.5M in lost productivity
PILOT PROGRAM · RESULT FOR THE YEAR
Crisis avoided. Proactively.
Up to DKK 1.2M in prevented losses + retained capacity
How the pilot program runsEach of the 4 cycles is automatically followed by a tailored manager report with concrete recommendations for how to bring employees into a results discussion. Review meetings every 3 months with culturequest consultants ensure you get help interpreting the data and acting on it.
Most companies don't have a wellbeing problem. They have a timing problem.
FINDING
Month 2
Baseline established
What we have seen in the data
Stress slightly above the industry average for 3 of 20 employees.
Why we think there is risk
Too early to conclude. But the pattern matches what we typically see 6-12 weeks before the first sick leave.
Consequence if nothing changes
The pattern typically escalates over 8-10 weeks.
Recommended action plan for the manager
Keep an eye on the stress level next month
👥 Pilot program · Match both ways
We accept few.
You get a lot.
The pilot program isn't for everyone — we only accept companies where culture intelligence can genuinely move the needle. In return we deliver a 12-month program with concrete deliverables every month, not just a dashboard.
01 · CRITERION
Experience with employee measurement
You've already run engagement or pulse surveys (in-house or via a vendor). We build on your existing baseline, not from zero. That means faster insights and better comparison.
Why
Experience with a measurement culture ensures the organisation can absorb data and act on it.
02 · CRITERION
50+ employees across 3+ teams
Statistical significance requires volume. We need at least 50 employees across multiple teams to be able to extract team-level patterns without compromising anonymity.
Why
Smaller setups give noisy data; we want to be able to compare across departments.
03 · CRITERION
Engaged HR/leadership
A named point of contact + leadership's commitment to act on the data. We don't take in companies where the report ends in a drawer. The pilot program is an investment — including of your time.
Why
Culture intelligence only works when the organisation genuinely wants to act on the insights.
Pilot program · the trade
It's an agreement, not an offer.
The pilot program isn't an extended free trial. It's a partnership: you get close access to us, and we get help building the platform your industry actually needs.
What you get
365 days of close work
Discounted pilot rate for the full 12-month period — significantly below list price
2 hours of consultant sparring per month (~24 hours over the year)
Full access to the culturequest platform: risk assessment, 1:1 & performance review, pulse surveys, AI recommendations
Kickoff workshop with leadership — we frame the program together
Half-year review and closing report with concrete action recommendations
Direct access to the founders for questions, sparring and roadmap input
What we expect
A real partnership
Named contact person and leadership commitment to act on the data
1 case study once you've run 2-3 cycles and can speak concretely about the impact
2 product feedback sessions per year — what's working, what's missing
Willingness to be a reference customer for others in your industry (if we ask)
Active participation — minimum 70% response rate on pulse surveys
Openness about how you use the system so we can adjust along the way
→ 60 seconds · Tailored pilot recommendation
Let's figure out if the pilot fits you. Three short questions.
Answer three questions and we'll build a concrete picture of what the pilot would mean for you, and where you'd start. No sales sequence.
Your situation
Here's what it looks like.
Once you've answered the questions, you'll see here where the pilot would start — and you can submit your application.
Start with the question
Anonymous
No sales
Reply <24h
Questions about the pilot program
What we typically get asked.
What does the pilot program cost?+
The pilot rate is a significant discount off our list price for the full 12-month program. The concrete price depends on your size and which modules you'll use — we give you a tailored quote in the qualification call, not a pre-set package.
In exchange for the discount you commit to a partnership (case study, feedback, reference). It's a trade, not a price tag. After the pilot period you can roll over to standard list price or renew at the same rate.
What's the difference between the pilot program and your 45-day free trial?+
Free trial is self-service. You sign up at live.culturequest.io, create surveys, run one cycle and see how the platform works. No contract, no consultant time, no commitment.
The pilot program is the opposite: a 12-month engagement where we're close to you — kickoff workshop, 2 hours of monthly sparring, half-year review, direct access to the founders — at a pilot rate in exchange for partnering with us to make the platform better. It's for organisations that want to move the culture for real, not just try the tool.
What do you concretely expect from us as a pilot company?+
Three things, on top of the usual (response rate, named contact person):
1 case study once you've run 2-3 cycles and can speak concretely about the impact. We do the interview and write it up — you approve before publication.
2 product feedback sessions per year (~45 min each) where you tell us what's working, what's missing and what you'd like to see changed.
Willingness to be a reference customer for other companies in your industry, if we ask. Typically one 20-min call 2-3 times a year.
How many hours will we actually spend?+
For leadership: about 8-12 hours total across the 12 months — 1 hour kickoff, 60 min mid-year review, 60 min final report, plus ad-hoc questions and sparring between cycles.
For employees: 2-3 min per pulse survey, typically monthly. Surveys rotate over the year so you cover all dimensions without burning out employees. Lower total time spent than an annual 60+ question engagement survey.
What happens to our data if we say no?+
You retain full ownership of your data. If you decide not to continue, we export all the data to you (CSV + risk-assessment report as PDF) and delete it from our systems within 30 days. The deletion process is documented and logged.
No. Results are only shown at team level, and only when the team size is large enough to ensure anonymity (typically a minimum of 5 responses per team before results are released). You cannot see "what Anna answered" — and you shouldn't be able to. That's what makes honest answers possible.
Why does the program last 12 months?+
A full year gives four to five complete measurement cycles spread across the year's phases — holidays, busy periods, organisational changes. That is what moves the needle: a direction over time, not a snapshot.
Shorter pilots (90 days or six months) simply don't give enough data points to validate interventions, see seasonal patterns or deliver a reliable ROI basis. 12 months is the minimum to connect culture intelligence directly to your bottom line.
We already have an HR platform / engagement survey. Does it conflict?+
No. culturequest doesn't replace your HR system — it supplements it. The workplace risk assessment is typically not covered by HRIS, and pulse surveys / culture intelligence is an entirely different discipline from a classic engagement survey. See the difference between engagement surveys and culture intelligence here.
Culture intelligence blog
Insights on culture, leadership and employee wellbeing.
Expert articles on predictive culture analytics, workplace risk assessment (Danish APV), engagement surveys and data-driven leadership. Written for leaders and HR in Danish organisations.
Culture is strategy. We are building a company around it.
culturequest was founded by two entrepreneurs who believe culture is not a side project or an HR exercise. It is a leadership discipline. And it deserves a serious tool.
Our mission
Built from the ground up. Operator-backed, not VC-backed.
culturequest started with a simple frustration: everyone talks about culture, but almost no one knows what to do about it. So we built what we needed ourselves.
We are a founder-led team backed by operators who have built companies themselves. We believe company culture is not a side project, it is a strategy. And like any strategy, it should be measurable, action-oriented and part of daily leadership, not an annual PowerPoint exercise.
culturequest helps organisations turn employee insight into clear priorities and practical leadership habits that actually change how work feels, and how teams perform. We combine continuous pulse surveys, cultural and behavioural insights and AI-driven analysis to surface early signals, reduce guesswork and help leaders act before problems become costly.
Our goal is simple: make employee wellbeing and company culture easy to understand, easy to act on, and impossible to ignore.
2024
Founded
0
VC rounds
2
Founders
DK
Denmark-based
Our values
How we work.
We believe a strong culture is built through clarity, accountability and the courage to act on what the data actually shows.
01
Clarity
We turn complex people data into insight that leaders can understand and act on, with no guesswork or vague conclusions.
02
Ownership
We believe culture only changes when someone takes responsibility and follows through, not when reports get filed away.
03
Curiosity
We constantly question assumptions, challenge comfort zones and explore what really drives behaviour and performance.
04
Impact
We focus on the changes that matter in day-to-day leadership, not on initiatives that look good but change nothing.
The founders
Who is behind it.
Together since day 1
Benjamin Laudrup
CEO & co-founder
Leadership, psychology and coaching. Years of experience close to people and teams, and what happens when the difficult conversation gets postponed.
Benjamin Brandt
Medstifter
MSc Human Ernæring. Arbejder i krydsfeltet mellem kultur, præstation og data, og har bygget GTM, indhold og pris-modeller for culturequest fra dag 1.
Investors & partners
The people backing us.
We're backed by investors and partners who have built companies themselves, and who help us make culturequest the standard for culture work in modern organisations.
Pierre Rindsig
Investor & partner
Co-founder and CEO of Pensopay (acquired by Visma). MBA from Henley Business School. Sparring partner on strategy, leadership and what it actually takes to take a Danish SaaS from start to exit.
Danny Christensen
Investor & partner
Co-founder and COO of Pensopay (acquired by Visma). Brings hands-on experience from commercial rollout, customer operations and the daily work of scaling in an SMB-heavy Danish market.
Ruddi Vadt
Consultant
Leadership, HR and culture with both feet firmly on the ground. Years of experience developing people, organisations and processes — from strategy and People & Culture through to operations, sales and change.
Note from the founder
Why we built this.
When we started culturequest, it came out of a very real frustration: culture is talked about everywhere, but in practice leaders are left with unclear measurements, heavy reports and far too little clarity about what they should actually do afterwards.
I've spent many years close to people and teams, and I've seen what happens when the "difficult conversation" gets postponed. Small signals grow large. Trust disappears. Stress creeps in. Skilled employees leave the organisation.
culturequest exists to make culture measurable and action-oriented, early. Not to add another HR exercise, but to support leadership in everyday life with clarity, ownership and the courage to act on what the data actually shows.
If you're here, I assume you take responsibility, and that you're willing to lead before it gets expensive. That's exactly the kind of work — and the kind of leader — culturequest is built for.
Benjamin Laudrup
Founder & CEO
Next step
Want to see what culturequest can do in your organisation?
Pilot program for selected companies — a 365-day engagement at a discounted pilot rate. A limited number of slots per year.
We are two founders, and we read every message ourselves. You don't have to go through a form or a support system. Just send an email or reach us on LinkedIn.
What we are building. What is next. What is on the radar.
An open view of where culturequest is heading — so you know what to expect and can plan accordingly.
Why no dates?
We are two founders building culturequest bootstrapped. We prioritise customer feedback over fixed deadlines, because we'd rather ship the right thing than ship to a specific date. When something moves from Next to Now, it's because customers asked for it. When something becomes ready faster than planned, we change the order. This is a living plan, not a promise.
Now
Actively in development right now.
1:1 tool for managers Beta
AI coach that makes managers better. Close to beta close. Beta list open for early access.
Improved onboarding flow
New customers get three follow-ups with an onboarding partner — so you learn to read the signals, not just see the data.
Karasek burnout detection
Further development of early-warning signals. More precise identification of leadership risks 6-8 weeks before they hit the bottom line.
Next
Planned next, no promised dates.
E-learning
Skills development built on top of your own culture data. Learning that matches exactly what your managers need.
Slack integration
Culture signals directly in the manager's daily tool — not yet another dashboard to log in to.
Teams integration
Same principle as Slack, for organisations on the Microsoft stack.
Industry benchmarks
Compare your culture data against similar companies in your industry.
Later
On the radar, not committed.
Manager benchmark
Individual leadership performance over time. How is each manager developing?
HRIS integrations
BambooHR, Personio and other HR systems. Synchronise teams and employee data automatically.
Mobile app for managers
Push notifications on the most important signals, so leadership can happen wherever the manager is.
Multi-tenant for consultancies
For HR and leadership consultants who want to use culturequest as a platform for their own clients.
Public API
For customers who want to build on top of their own culture data or integrate with other systems.
Mangler der noget?
Want to make a request?
We prioritise based on what customers ask for. If you have a need not listed here, we'd like to hear about it — it might just be the next thing that moves into Now.
Short, honest answers about the interactive demo and what to expect.
How long does the demo take?
The demo is designed to take roughly two minutes. You can click through everything important without logging in or creating an account. If you want to dwell on a section, that's fine — you advance with keyboard or mouse click when you're ready.
Do I need to create an account to see the demo?
No. The demo is fully open with no sign-up. We don't ask for email, name or workplace. If you want to try the real product afterwards, you can start for free at live.culturequest.io.
Can I share the demo with colleagues?
Yes. Send them directly to culturequest.io/en/demo. The link works on mobile too, so they can click through on the way to the meeting.
What exactly do I see in the demo?
The full culture intelligence flow: pulse surveys running in cycles, culture score at team level, dimension breakdown across five categories (Health, Trust, Belonging, Purpose, Working environment), AI recommendations based on your data, and a report generator you can export for the leadership meeting.
It's the same flow your managers will work with — just with demo data instead of your own employees.
How do I move forward after the demo?
Three paths:
Start for free at live.culturequest.io and create your first survey in 5 minutes.
Book a 365-day pilot program if you want to try the full platform with our team as your sparring partner. See the pilot program.
Customer cases
How other leaders talk about culturequest.
Our customers are managers and HR. They talk about money, risks and decisions. Not engagement scores. This is what it looks like when culture becomes business intelligence.
"
Culturequest guided us safely through our workplace risk assessment and delivered valuable insights into our culture. The software is intuitive, and overall Culturequest helped us uncover insights we would not have reached on our own.
JK
Joy Kolby
Head of Administration
CamVision
"
It felt simple, accessible and far less 'corporate' than similar providers.
MJ
Maria Jacobsen
Chief Operating Officer
Abzu
"
Culturequest has given us insights and tools to actively improve employee wellbeing. It has strengthened our focus, created more open dialogue and made our initiatives far more effective.
LS
Lone Spangsberg
Chief Financial Officer
Vica Danmark
"
Culturequest enables our managers to engage with their teams faster when wellbeing issues arise. It gives managers insight into the impact of messages from senior leadership. The sparring sessions with a Culturequest consultant also create real value by delivering constructive, tailored solutions.
CD
Claus Damm
CFO
Jydsk Planteservice
"
Previously our home-made surveys were subjective and time-consuming. Culturequest has made the process both easier and more professional. We now have a solid platform to build on.
RL
René Lynge
Chief Executive Officer
Concens
"
Culturequest helps us understand what we do well and where we need to take action. It has made our assumptions visible and enables us to act more effectively.
NK
Nikolaj Kure Jensen
Partner
Baagøe | Schou
Questions we get
What managers and HR ask about first.
The questions executives and HR leaders ask in the first conversation. Short, honest answers.
We already have an engagement survey. Isn't this just the same?
No. An engagement survey is an annual snapshot. It tells you where you were then. culturequest is continuous. It tells you where you are now, and where you are heading. Read the deeper comparison →
We do not replace your workplace risk assessment (you keep that for compliance), but we give you the tool to act on culture day to day. Many of our customers use both. Workplace risk assessment once a year, culturequest every 4 weeks.
What about GDPR and employee anonymity?
Everything is anonymous at the individual level. We never show who answered what. Patterns are shown at team and department level, and only when there are enough respondents to ensure anonymity (typically min. 5).
Data is hosted on European servers (EU), we are fully GDPR-compliant, and we have a clear data processing agreement ready from day one.
How long does it take to get started?
The first survey can run within 48 hours. Real onboarding — where you have integrated it into your management rhythm — typically takes 2-3 weeks.
We don't leave you on your own. All customers get a Danish onboarding partner who joins the first three follow-ups, so you learn to read the signals, not just see the data.
What if our employees don't want to answer?
That is the most realistic concern. Our average response rate is 87%, significantly higher than traditional annual surveys. Three reasons for this:
The questions are short (2-3 minutes, not 20). The questions rotate, so it never becomes mechanical. And when employees see that something actually changes after they answer, they keep answering. Trust is built through action.
What if it doesn't work for us?
The standard subscription runs monthly with one month's notice (current month + one month). No long lock-ins by default, no "contact our customer success team to review it" — you can cancel directly in the platform.
If you want a discount, we can set up a longer agreement with commitment, e.g. 10 % off an annual deal. That's optional. We believe that if we don't deliver value, you shouldn't pay, and that's also why we show the price openly. We want customers who choose us, not customers who are locked in.
Why you over the established competitors?
Fair question. The market has three kinds of players: enterprise platforms (Peakon under Workday, Culture Amp, Qualtrics), Danish compliance and pulse tools (Woba, GAIS, Ennova, Howdy), and the simple pulse platforms (Zoios, Office Vibe). They're all good at what they do. Here's what makes us different:
We measure culture, we don't take photographs. Most of the others are built as engagement platforms that measure status in the moment. We are built as a culture intelligence platform that predicts direction. Our analysis layer applies academic frameworks (Karasek demand-control, SDT, NFA) on top of pulse data, so you see the early signals of attrition 4-6 weeks before they hit the bottom line. It's not the same product.
Danish isn't a translation, it's the foundation. Our questions, benchmarks and recommendations are built for Danish company culture from day one. When we say "recognition is falling", it means something in a Danish context, not in an American performance-management framework. That also holds for the Danish vendors — but we add the predictive layer they don't have.
We're hungry in a different way. Peakon is part of Workday. Culture Amp has 600+ employees and institutional capital. The Danish vendors are solid, but they've been in their chair for a while. We are two founders backed by operator-investors (the Pensopay people), and we ship every week. When you call, you reach one of us, not a three-tier support team. If you need a feature, there isn't a roadmap board between you and us — we can just build it.
The price is open. You can see it in the next section. With most of the others you can't until you've sat through three meetings with their sales team. We believe that if you're going to choose us, you should be able to do the maths immediately.
It's not for everyone. If you need an American enterprise platform with 200 features you'll never touch, there are better choices. If you only need a pure Danish workplace risk assessment tool, call Woba or GAIS. If you want a partner that builds with you and is hungry to do this well for Danish companies, then it's us.
Other questions? Write to us directly. We typically reply within 4 hours on weekdays.
AI pricing advisor · 3 minutes
Get a price for what you need.
Tell our AI what brings you here, and we'll build the right solution and price together. It might be a legally required workplace risk assessment (Danish APV), a performance review (Danish MUS) tool, culture intelligence or the whole platform. Get the offer as a PDF immediately — no contact forms, no "contact sales".
Your package
Here's how it looks.
Answer a few questions and we'll build the price and ROI together, in real time.
"Hard to say if they do it.. not really I think"
Real voices